While joyful clouds played in the sky, projecting patterns on the mountains beneath them to display their creative selves, I visited the beautiful vineyards of Marlborough while traveling around New Zealand last month. Cellar door after cellar door a lot was left to be desired in a realm where atmospheric propositions are waged on the pureness sense being that of taste. I was taken away by the vineyard Seresin Estate. Their 'all natural' approach to wine making, hand picked and only harvesting the wine in sync with the transition of the moon. Unconventionally, as beautiful as the wines were, to my surprise the sensual experience of taste quickly became that of 'touch'. In my hands was not another overly mass produced wine tasting glass, but a carefully crafted vestibule that reinforced the true direction and being of the wine on offer. Or so i thought...
My exploration, experiencing where marketing meets design was briskly halted by the 'ill purposeful' deformities of the product. Where the methodology and character behind the design creation has been lost and became a cloned byproduct of today's mass production techniques.
Design with a story IS a design with a purpose...
