

Architects and designers have been using block models since the beginning to help conceptualize, develop and promote thier design scheme to clients. No more dedicated has an architecture firm been to realizing the potential of these innocent and colourful building blocks we threw together as kids, than Bjarke Ingels Group back in September 2007. A time-lapse video, shot over five weeks, shows how a 1:50 scale model 'Lego Towers' , a proposed housing development for Copenhagen, was made from LEGO.
LEGO has definitely done their research on targeting a market for designers with the LEGO Architecture range. The attention to detail with the meticulous selection on which blocks mimic the construction methods best only falls short with the random orientation of the LEGO logo on each of the nibs. Critical I know, but attention to detail is after all, why we are hired.
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